Wednesday, 9 January 2013
Radio Advert
SCRIPT:
An income stream that relies solely on record sales is dead.
People take it upon themselves, to create music themselves, to express themselves.
There's so much music out there that it's really hard to get to anything that you might actually like, as soon as you got a record into a shop, it was easier to promote that.
Find out the full extent of illegal downloading, Wednesday the 27th at 8 o'clock, exclusively on Channel 4.
Tuesday, 8 January 2013
Evaluation
1. In what ways does your media product use, develop or challenge the forms/ conventions of real media products?
My media product ‘Download Killed the Music Star’ uses the forms and conventions typical documentary products in many ways. I used my analysis of real media products to identify the conventions so as a group we could replicate them and conform to documentary standards.
We used many different generic conventions throughout one of the most important is the application of the rule of thirds during our interviews. This is a typical feature of all interviews in the media, we framed a mid shot of our subject, eg. Richard Caddock, in the top left corner. This is important for the mise-en-scene of the shot making it appealing to the viewer, this features in all of our A-roll interviews. In addition we had the ability, through Adobe Premiere Pro, to add a musical themed graphic that I designed as a name plate to display the names of the people we interviewed. We designed the banner to signify the business and money of record sales through the use of the records sitting on the bed of money, we also linked in the views of the artist by incorporating music notes and a guitar.
An important feature of all documentaries is the use of Archive footage, it is a chance for the makers to include external information and footage to to reinforce or appose the point they are trying to deliver to the audience. we got footage of Torrent downloading and of an interview with the founder of Pirate Bay, this footage allowed us to get external information about illegal downloads which we couldn't have captured ourselves .
Another way we conformed to the conventions was the frequent use of B-roll footage, both including and excluding the people we interviewed, this footage is relevant to the narration and to the answers given by our interviewees. We were lucky to be able to film in recording studios, along side live music events and even a shoot for a music video, this gave us a variety of shots to use many different techniques found in multiple media texts we have analysed. We used many atmospheric techniques such as focus pulls to create an artistic effect to the B-roll footage which helps to appeal to the audience. In total we filmed about 3 times more B-roll than A-roll allowing us to edit lots of montages piecing together different angles and shots.
Our documentary also included a narrator, a generic feature of media texts that allows the makers to put forward their information to the viewer without constantly having the interview footage addressing the audience. Having said this we did not include a lot of narration, this is one of the ways we developed the conventions of documentaries. instead of conforming and having a narrator guide the whole documentary we only used it very slightly, we wanted our piece to be driven by the interviewees and the information they put across.2. How effective is the combination of your media product and ancillary texts?
3. What have you hearnt for you Audience feedback?
From this feed back I have noticed that our decision to interview people actually involved in the music industry made a big difference allowing the viewers to get this inside information. These personal views allowed for a more accurate, honest and believable retelling of the true effect of illegal downloading which has been seen from the feedback saying has interesting it was for these opinions to be voiced.
I have also learnt that the topic of illegal downloading is not one that is extremely common, this allowed our documentary to fit into this missing criteria. Our documentary has been shown to inform and educate people of the increasing problems of illegal downloading making our documentary in successful in what we set out to do.
4. How did I use different media technologies in the construction,research, planning and evaluation stages?
Within Adobe Premiere Pro CS5 we used many different effects and techniques to achieve the final product. For example, during the interview with Kieran we captured Sam's reflection in the monitor so to get rid of this we created a boundary, so that we only effected the monitor, then increased the contrast till the reflection was gone. An effect we used a lot was the automation of opacity, we used this to seamlessly change between scenes and create artistic montages of B-roll footage. We used this because fast paced cuts would be inappropriate for our documentary and we wanted the view to be able to relax and enjoy it without it being hard on the eyes. We used transitions to make our name plate slide in, we simply imported the image the added the text as another layer then added the same transition to both, making time adjustments so they came on at different times then just used the opacity automation to make them fade out together.
Along with visual effects, we also had to do a lot of work with the sound. for most of our interviews we used a clip microphone, but this only recorded in mono, to solve this problem we had to use an effect called 'Fill Left' this filled the audio into both sides of the stereo field so it sounded balanced and equal. We also had to alter a lot of the levels as different interviewees spoke at different volumes and when we filmed the interview with LL and Pearl, we used a boom microphone so the level was different but already in stereo. Between scenes we also automated the volume of the music to increase and decrease to bridge the gap between audio.
Sunday, 9 December 2012
Formal Proposal For Documentary
Topic:
The topic we will be focusing on is 'The Music Industry , we have chosen this topic because the people in a group are in a band called 'Enginevein', this means that we can get interviews with the band and we can get great B- roll footage of the band playing and showing us how they set up and what life in a band is really like.
Type Of Documentary:
The type of documentary it will be is .............., we are doing this type of documentary because we mostly be focusing on how the music industry is in modern day and what band's think of the problems and what solutions can be used to help.
Style Of Documentary:
The style of documentary is mainly using interview footage to get are point across, this is being done because it is the real people that are getting affected by people downloading and if we get interviews with musicians and people that are higher up in the music industry ladder, we can get some strong footage, making the documentary hard hitting and full of information.
Channel and Scheduling:
The documentary will be aired on channel 4, mainly because it airs documentaries and has a big audience when they are on, also Channel 4 is for younger audiences and music is normally something that they take an interest in. The show will be on at ' 8.00pm on Wednesday 27th November 2012', the late showing because normally it is when documentaries are aired on channel 4.
Target Audience:
The target audience for the documentary will be a younger audience, mainly in the age group 16- 25, these ages are normally the kind of people that listen to music everyday and are most likely to download. the younger audience is channel 4's main audience so we will get a good viewing for the documentary.
Primary Research Needed:
The primary research the documentary needed was what is the main issue when it comes to downloading and what effect does it have on the music industry. We got this research in are interviews with some record companies and musicians, the knowledge we got from the research allowed us to set up certain parts of the documentary. We also needed to know how the industry was making money if the albums sells was down, this was done by asking record companies again because they have other means of getting money, such as merch and live shows.
Secondary Research Needed:
The secondary research that we needed was what people downloaded and if they did it illegally, To get this information, a questionnaire was made and was past out to 30 people, we then got the information we needed. We also need to know what musicians thought about people illegally downloading their songs and albums for free, this was done via interviews and they was very happy to answer and had a good opinion on the subject.
Narrative Structure:
The narrative structure for the documentary has an beginning, in which we have an introduction to what it is that we will be talking about and it shows the audience what happens when you illegally download, it also has a powerful voice over which gives the audience some questions and how they would feel if it happened to them. the middle, which is the main chuck of information allows us to give the audience the information they needed and it has the opinion of musicians and people from record companies, this is the strong part of the documentary because it is the make or break moment in the documentary. the end, in which we try to end it with a one line finisher, one line that will make people think about what they are about to watch and what they have watched.
Outline Of Content:
The content that we are looking to involve in the documentary will be around 4-5 interviews that will allows us to get a good block of information and tells us what people think on the effects of illegally downloading music. B- roll footage of bands playing, this will show the audience what the documentary is about from the beginning and hopefully give them a view of what it takes to break into the market. Archive footage is a must as it will show how people download and how easy it is to do it.
Type Of Documentary:
The type of documentary it will be is .............., we are doing this type of documentary because we mostly be focusing on how the music industry is in modern day and what band's think of the problems and what solutions can be used to help.
Style Of Documentary:
The style of documentary is mainly using interview footage to get are point across, this is being done because it is the real people that are getting affected by people downloading and if we get interviews with musicians and people that are higher up in the music industry ladder, we can get some strong footage, making the documentary hard hitting and full of information.
Channel and Scheduling:
The documentary will be aired on channel 4, mainly because it airs documentaries and has a big audience when they are on, also Channel 4 is for younger audiences and music is normally something that they take an interest in. The show will be on at ' 8.00pm on Wednesday 27th November 2012', the late showing because normally it is when documentaries are aired on channel 4.
Target Audience:
The target audience for the documentary will be a younger audience, mainly in the age group 16- 25, these ages are normally the kind of people that listen to music everyday and are most likely to download. the younger audience is channel 4's main audience so we will get a good viewing for the documentary.
Primary Research Needed:
The primary research the documentary needed was what is the main issue when it comes to downloading and what effect does it have on the music industry. We got this research in are interviews with some record companies and musicians, the knowledge we got from the research allowed us to set up certain parts of the documentary. We also needed to know how the industry was making money if the albums sells was down, this was done by asking record companies again because they have other means of getting money, such as merch and live shows.
Secondary Research Needed:
The secondary research that we needed was what people downloaded and if they did it illegally, To get this information, a questionnaire was made and was past out to 30 people, we then got the information we needed. We also need to know what musicians thought about people illegally downloading their songs and albums for free, this was done via interviews and they was very happy to answer and had a good opinion on the subject.
Narrative Structure:
The narrative structure for the documentary has an beginning, in which we have an introduction to what it is that we will be talking about and it shows the audience what happens when you illegally download, it also has a powerful voice over which gives the audience some questions and how they would feel if it happened to them. the middle, which is the main chuck of information allows us to give the audience the information they needed and it has the opinion of musicians and people from record companies, this is the strong part of the documentary because it is the make or break moment in the documentary. the end, in which we try to end it with a one line finisher, one line that will make people think about what they are about to watch and what they have watched.
Outline Of Content:
The content that we are looking to involve in the documentary will be around 4-5 interviews that will allows us to get a good block of information and tells us what people think on the effects of illegally downloading music. B- roll footage of bands playing, this will show the audience what the documentary is about from the beginning and hopefully give them a view of what it takes to break into the market. Archive footage is a must as it will show how people download and how easy it is to do it.
Radio Advert Script
This script from our radio advert:
'An income stream that relies solely on record sales is dead.
'An income stream that relies solely on record sales is dead.
People take it upon themselves, to create music themselves, to express themselves.
There's so much music out there that it's really hard to get to anything that you might actually like, as soon as you got a record into a shop, it was easier to promote that.
Find out the full extent of illegal downloading, Wednesday the 27th at 8 o'clock, exclusively on Channel 4.'
Target Audience Research
Documentary Data Collection.
1. Are you male or female?
2. How old are you?
3. Do you often listen to music? If so, please state how often.
4. Do you play an instrument(s)? If so, please state what instrument(s).
5. Do you study any form of music or music technology?
6. Have you ever illegally downloaded music? If so, how often? (Don’t be afraid to say yes!)
7. Which genre(s) of music do you prefer listening to?
8. How often do you buy music? (iTunes/HMV/BandCamp/Amazon)
9. How often do you go to gigs and shows?
10. Do you listen to any small/local bands?
11. Do you own an iPod/Mp3 player?
12. Do you prefer to buy music digitally or hard copies such as CDs?
13. What TV channel do you usually watch the most?
14. How often do you watch documentaries?
15. What’s your opinion on illegal downloading and the music industry?
We handed out 30 questionnaires to find out peoples habits and views when I came to illegal download and buying music. We noticed a trend that people have a much more relaxed attitude to illegal downloading, to the point that they could happily admit to illegally downloading. This shocked us and fueled are drive to draw awareness to this and inform our viewers for the true effect it has on the industry.
We handed out 30 questionnaires to find out peoples habits and views when I came to illegal download and buying music. We noticed a trend that people have a much more relaxed attitude to illegal downloading, to the point that they could happily admit to illegally downloading. This shocked us and fueled are drive to draw awareness to this and inform our viewers for the true effect it has on the industry.
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