Formal Proposal For Documentary

Topic:

The topic we will be focusing on is 'The Music Industry , we have chosen this topic because the people in a group are in a band called 'Enginevein', this means that we can get interviews with the band and we can get great B- roll footage of the band playing and showing us how they set up and what life in a band is really like.

Type Of Documentary:

The type of documentary it will be is .............., we are doing this type of documentary because we mostly be focusing on how the music industry is in modern day and what band's think of the problems and what solutions can be used to help. 

Style Of Documentary:

The style of documentary is mainly using interview footage to get are point across, this is being done because it is the real people that are getting affected by people downloading and if we get interviews with musicians and people that are higher up in the music industry ladder, we can get some strong footage, making the documentary hard hitting and full of information.
Channel and Scheduling:

The documentary will be aired on channel 4, mainly because it airs documentaries and has a big audience when they are on, also Channel 4 is for younger audiences and music is normally something that they take an interest in. The show will be on at ' 8.00pm on Wednesday 27th November 2012', the late showing because normally it is when documentaries are aired on channel 4.

Target Audience:

The target audience for the documentary will be a younger audience, mainly in the age group 16- 25, these ages are normally the kind of people that listen to music everyday and are most likely to download. the younger audience is channel 4's main audience so we will get a good viewing for the documentary.

Primary Research Needed:

The primary research the documentary needed was what is the main issue when it comes to downloading and what effect does it have on the music industry. We got this research in are interviews with some record companies and musicians, the knowledge we got from the research allowed us to set up certain parts of the documentary. We also needed to know how the industry was making money if the albums sells was down, this was done by asking record companies again because they have other means of getting money, such as merch and live shows.

Secondary Research Needed:

The secondary research that we needed was what people downloaded and if they did it illegally, To get this information, a questionnaire was made and was past out to 30 people, we then got the information we needed. We also need to know what musicians thought about people illegally downloading their songs and albums for free, this was done via interviews and they was very happy to answer and had a good opinion on the subject.

Narrative Structure:

The narrative structure for the documentary has an beginning, in which we have an introduction to what it is that we will be talking about and it shows the audience what happens when you illegally download, it also has a powerful voice over which gives the audience some questions and how they would feel if it happened to them. the middle, which is the main chuck of information allows us to give the audience the information they needed and it has the opinion of musicians and people from record companies, this is the strong part of the documentary because it is the make or break moment in the documentary. the end, in which we try to end it with a one line finisher, one line that will make people think about what they are about to watch and what they have watched.

Outline Of Content:

The content that we are looking to involve in the documentary will be around 4-5 interviews that will allows us to get a good block of information and tells us what people think on the effects of illegally downloading music. B- roll footage of bands playing, this will show the audience what the documentary is about from the beginning and hopefully give them a view of what it takes to break into the market. Archive footage is a must as it will show how people download and how easy it is to do it.

Radio Advert Script

This script from our radio advert:

'An income stream that relies solely on record sales is dead.

People take it upon themselves, to create music themselves, to express themselves.

There's so much music out there that it's really hard to get to anything that you might actually like, as soon as you got a record into a shop, it was easier to promote that.

Find out the full extent of illegal downloading, Wednesday the 27th at 8 o'clock, exclusively on Channel 4.'

Target Audience Research

Documentary Data Collection.

1.       Are you male or female?

2.       How old are you?

3.       Do you often listen to music? If so, please state how often.

4.       Do you play an instrument(s)? If so, please state what instrument(s).

5.       Do you study any form of music or music technology?

6.       Have you ever illegally downloaded music? If so, how often? (Don’t be afraid to say yes!)

7.       Which genre(s) of music do you prefer listening to?

8.       How often do you buy music? (iTunes/HMV/BandCamp/Amazon)

9.       How often do you go to gigs and shows?

10.      Do you listen to any small/local bands?

11.      Do you own an iPod/Mp3 player?

12.      Do you prefer to buy music digitally or hard copies such as CDs?

13.      What TV channel do you usually watch the most?

14.       How often do you watch documentaries?

               15.   What’s your opinion on illegal downloading and the music industry?

 

 


We handed out 30 questionnaires to find out peoples habits and views when I came to illegal download and buying music. We noticed a trend  that people have a much more relaxed attitude to illegal downloading, to the point that they could happily admit to illegally downloading. This shocked us and fueled are drive to draw awareness to this and inform our viewers for the true effect it has on the industry.

Edit Decision List

Interview Questions

INTRODUCTION
(Name)
(Occupation)
(Whether the subject plays in a musical group / involvement in the music industry)

·         What is your attitude towards illegally downloading music?

·         Do you think the price of CDs is fair in stores? Do you think it’s too expensive nowadays?

·         How difficult do you think it is for new and older bands to break into the industry with the way it is right now?

·         Have you been affected, as a musician, by the changing attitudes of the music industry?

·         How would you advise newcomer bands in breaking into the industry and getting their name around?

·         With music either being downloaded illegally or given away for free, where do you feel musicians make their money many these days?

VOX POPS

Do you think there is an issue with downloading music for free illegally?

What was the last piece of music you downloaded and did you download it for free?

Have you downloaded music for free? Was it from a illegal or illegitimate website?

How would you feel about giving all future music out for free?

Voice Over Script

This is the script for the voiceover, used in our documentary.

'With the popularity of illegal downloading increasing within the online community, bands, musicians and record companies are suffering from the lack of record sells. Where is money made from music, merchandise, shows or royalties? Is there any real money in record sales in this day in age?'

Radio Advert Analysis

The is a radio advert for Wonga.com, from listening to this and many others I have understood the codes and conventions of radio adverts.

A typical advert would be a jingle or atleast in have a song to create background noise, this tune is aimed draw the attention of the listener and stick in their head long after the advert. The advert is mean to inform the listener and provide the necessary information for the listener to watch the program without giving them all the information contained in the show. It is vital for radio adverts to address the listen in such a way they can understand the meaning of the product, it is only audio though so it needs to paint a picture for the listener so they know what to expect from the final visual product.