Radio Advert Analysis

The is a radio advert for Wonga.com, from listening to this and many others I have understood the codes and conventions of radio adverts.

A typical advert would be a jingle or atleast in have a song to create background noise, this tune is aimed draw the attention of the listener and stick in their head long after the advert. The advert is mean to inform the listener and provide the necessary information for the listener to watch the program without giving them all the information contained in the show. It is vital for radio adverts to address the listen in such a way they can understand the meaning of the product, it is only audio though so it needs to paint a picture for the listener so they know what to expect from the final visual product.